In Australia, property isn’t just a dinner table topic, it’s practically a national obsession. From the latest on interest rates to the rise of rentvesting, investing in property continues to dominate conversations across generations.
But as we move through 2025, many women still question whether now is the right time to invest or if they’re even in a position to do so.
Here’s the truth: property is still one of the most stable, secure, and proven ways to build wealth over time. The average capital growth rate of Australian real estate sits around 7% per annum, and that’s before considering the rental income or the equity you can unlock along the way.
Kaz, Founder of InvestHer, recently sat down on the Reset Workplace podcast to drop some absolute GOLD about how to choose the best location possible for your investment property. In this article, we’re breaking down some of these golden nuggets.
Watch The Podcast
Property Is a Business, Not a Dream Home
This is where many first-time investors, especially women, often get stuck. It’s easy to bring emotion into the process, asking yourself, Would I want to live here? But the golden rule is this: you’re not buying with your heart, you’re buying with your head.
At InvestHer Property, we coach women to approach investing like a business. That means asking the right questions:
- Will this property attract stable rental income?
- Is there strong long-term capital growth potential?
- Does the area have high demand and low vacancy?
- Will this purchase help me move closer to my financial goals?
From tax advantages to wealth creation and early retirement, there are many reasons to invest. Increasingly, we hear women say, “I want to help my children get into the market later,” or “I don’t want to rely on $38,000 a year in retirement.” These goals are real and achievable when property is used as a financial tool, not just a milestone.
Let’s Look Back at 2024: Lessons to Carry Into 2025
Last year, Perth was the hotspot. Investors flooded the market thanks to its relative affordability, but like all trends, it didn’t last forever. In 2025, Perth remains a viable option, but competition is higher, and yields have flattened.
So what’s the lesson? Don’t follow fads. Following what’s “hot” is like chasing seasonal fashion. You might end up buying what’s no longer in style and missing your opportunity to build sustainable, long-term value.
Instead, we encourage clients to build a “capsule wardrobe” of investments: timeless, strategic properties in areas with consistent growth potential, not just short-term hype.
Where Savvy Investors Are Buying in 2025
So, if Perth is no longer the rising star, where should you look?
Southeast Queensland
South East Queensland remains one of the strongest contenders in the country. Infrastructure upgrades, population growth, and the 2032 Olympics are driving attention and investment across Brisbane and its surrounds. Moreton Bay, Logan, Ipswich, Springfield, and Redland Bay are some of the regions we’re closely watching.
For women priced out of Sydney or Melbourne, these areas offer a realistic entry point without compromising on long-term gains.
Melbourne & Surrounds
Melbourne is recovering from a rough patch. Investor confidence dropped in the wake of land tax reforms, but that’s created a fresh opportunity for buyers who aren’t afraid of a long-term hold. Low rental supply and surging demand mean it’s a promising market, especially if you focus on middle-ring suburbs with development potential.
New South Wales
Sydney’s price point continues to be a major barrier for many investors, but regional NSW is showing signs of strong potential. Areas like Newcastle, Wollongong, and Wagga Wagga are increasingly attractive due to infrastructure development, population growth, and relatively affordable entry points.
These regional hubs offer a chance to tap into high rental yields while still being close to major metropolitan centres. For many rentvestors, this is the perfect balance of liveability and profitability.
What Makes a Good Location in 2025?
Whether you’re eyeing Queensland, Victoria, or NSW, the fundamentals don’t change. At InvestHer, our team of investment strategists look for:
- Population growth: Is the area growing? Are young families or professionals moving in?
- Infrastructure investment: New roads, hospitals, schools, public transport – they all impact value.
- Low rental vacancy: If there’s limited rental supply, your property is more likely to be tenanted, and for a great yield.
- Owner-occupier balance: Areas dominated by owner-occupiers tend to see better long-term capital growth.
- Zoning and land value: Land appreciates; buildings depreciate. Areas with future subdivision potential are goldmines.
We always come back to one key principle: land is king. If you can buy land in a high-growth corridor, your future self will thank you.
How Much Do You Really Need to Get Started?
This is the question we hear all the time – and the answer is: it depends. Yes, you’ll need a deposit. Yes, you’ll need to account for stamp duty, legal fees, and possibly buyers’ agent fees. But the bigger blocker is usually mindset, not money.
Many of our clients come to us thinking they’re 12 months away, and within a few weeks, we’ve mapped out a plan that gets them in sooner than they ever imagined.
Property investing is like any business: there are costs involved, but if you get the strategy right, your returns should outweigh them. And with most expenses being tax-deductible, the numbers often work better than people expect.
Rentvesting and Equity: Two Smart Strategies for 2025
Can’t afford to buy where you want to live? Join the growing number of Australians who are rentvesting – renting in your dream lifestyle location while investing in an area with strong fundamentals.
As you build equity (the difference between your property’s value and what you owe), you can leverage it to purchase another property. It’s like playing Monopoly, except the profits are real, and they’re setting you up for retirement, freedom, and financial peace of mind.
What It’s Like to Work With An Investment Strategist
At InvestHer Property, we don’t just find you a property, we build a strategy around your life. Whether you’re months away or years, our team works with you to reverse engineer your goals, develop a tailored roadmap, and help you take action with clarity and confidence.
If you’re close but not quite ready, we’ll guide you through our Prosper Plan – a personalised coaching experience to get you across the line.
You’re Closer Than You Think
If you’ve been wondering whether 2025 is the right time to invest, here’s your sign: it is.
Whether you’re a first-time investor or looking to grow your portfolio, the combination of population growth, infrastructure investment, and evolving markets across Queensland, Victoria, and NSW means this could be your moment.
And you don’t have to do it alone.
Book a clarity call with our team today, even if you’re not ready to buy tomorrow. We’ll help you understand what’s possible, when it’s realistic, and how to make it happen.